Why do streaming services such as Netflix, Amazon, and Disney offer live sports like cricket, such as the Cricket World Cup?

Around 2.5 billion individuals are thought to follow cricket worldwide, with the majority of these supporters being found in the Asian nations of Bangladesh, India, Pakistan, and Sri Lanka. Cricket's popularity can be attributed to a variety of factors, including the power and adaptability of the team player. Cricket also helps people develop severe physical discipline and training that promotes living a healthy lifestyle.



I was watching a cricket match of the t20 world cup between India and Pakistan on a streaming service just like Daraz but I felt difficulties due to a lot of traffic subscribers but I can watch the match properly. I have a subscription to Netflix. I just feel humiliated due to the lack of sports service on this plate form. The 2022 ICC Men's T20 World Cup is the eighth ICC Men's T20 World Cup tournament. It is being played in Australia from October 16 CC Men's T20 World Cup tournament. It is being played in Australia from October 16 to November 13, 2022. We are living in the 20th century, but if you want to watch anything just as movies, news, or any informative thing, these things are available easily on any streaming service or any plate form just as youtube or tik tok, or Facebook, etc. But there is a technology or innovation. If we want to see a cricket match, there is a difficult option to find on YouTube, Facebook, or any other plate form.



There is no doubt that offering live sports programming will benefit streaming services in the long run. Ted Sarandos, though, essentially ruled out the notion that the streamer will utilize live sports to attract new members when asked about it by reporters last week after Netflix revealed a disappointing first-quarter net loss of 200,000 subscribers.


During the Q1 2022 earnings call last Tuesday, he said: "I'm not saying we would never do sports, but we would have to see a way to create a huge revenue stream and a big profit stream with it.

Live sports are available on a number of competing streaming services, and Netflix has seen that the competition is intensifying. Recently, Peacock and Apple TV+ acquired the exclusive rights to a number of MLB games, while Amazon Prime now exclusively broadcasts 21 New York Yankees games in the New York market on Thursday nights during the regular season.

Why, therefore, does Netflix object to live sports coverage when others do not? There might be several causes. For starters, it costs millions and billions of dollars to get the rights to broadcast professional and collegiate sports. The major television deals with Fox, CBS, NBC, ESPN, and DirecTV are with the NFL. It inked fresh media rights contracts last year worth a total of almost $110 billion over 11 years.


Netflix currently spends several billion dollars on programming, so it may not be in a position to spend more on live sports.

So why does Netflix struggle with live sports coverage while other companies don't? Several explanations might exist. For starters, it is extremely expensive to obtain the rights to broadcast professional and collegiate games. With Fox, CBS, NBC, ESPN, and DirecTV, the NFL has the biggest television deals. It signed new media rights agreements in 2017 with a total estimated value of $110 billion over a period of eleven years.


Given that it already invests several billion dollars in content, Netflix may not always be in a position to spend further money on live sports.

According to S&P Global, 74% of respondents who describe themselves as sports lovers usually watch SVOD live sports (at least once a week). According to the poll results, 76% of people who are interested in SVOD live sports watch football, 56% watch basketball, and 53% watch baseball.


We recently discussed the possibility of Netflix purchasing NFL Films' shares. The firm has already looked at sports reality shows and documentaries including "The Last Dance," "Formula 1: Drive to Survive," and the impending PGA reality series. It would reach a larger audience if it added more sports content to its schedule.

According to a Verified Market Research analysis, the live sports streaming industry has experienced rapid growth and is anticipated to triple in size from $18.1 billion in 2020 to more than $87.3 billion by 2028.



Disney's U.S. sports-focused streaming service, ESPN+, claimed a gain of 4.2 million subscribers by the end of Q1 2022, leaping to 21.3 million subscribers, up 24.6% quarter-over-quarter and 76% year-over-year. This serves to emphasize the point even more.


Therefore, Netflix should have little trouble offering live sports.

There are no NBA, MLB, or NHL Networks on Hulu + Live TV. In contrast, YouTube TV includes the NFL Network, NBA TV, and MLB Network as part of its base subscription.

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